ROKA Smart UV®️ PvB 360
An innovative and patented photoprotection technology.
ROKA Smart UV® PvB 360 is the first UV active ingredient with the patented technology ROKA Smart UV® that responds to sunlight. It absorbs UVB radiation undergoing a change in its molecular structure to become a UVA active (320 – 400 nm).
ROKA Smart UV® PvB 360 is highly versatile, suitable for daily skincare, sun care, hair care, and makeup products. It is designed to be used in the oily phase of formulations and is compatible with organic UV filters.
The product’s multifunctionality and excellent cosmetic compatibility align with market trends demanding multifunctional solutions and natural simulation products.
Key Benefits
✔︎ Long-lasting UVA Protection:
Provides up to 6 hours of UVA protection.
✔︎ Photoageing Prevention:
Protects skin cells from oxidative stress, active MMP1, and mitochondrial DNA damage induced by UVA.
✔︎ Hair Color Protection:
Prevents hair color fading due to sunlight exposure.
Interested in this ingredient?
If you’d like more information, formulation support or a sample, our technical team will be happy to assist you.
